Coordinator of Technical Programs

The BEST Center at SUNY Genesee Community College | Batavia, NY | 09/01/2024 – 04/2026

 

Led communications, outreach, content development, and program supervision and coordination for technical and workforce development programs serving students, employers, instructors, and community partners.

 

• Coordinated workforce development programs while serving as a primary point of contact for students, instructors, employers, and community partners. 

• Promoted technical training opportunities through outreach, presentations, marketing, and community engagement efforts. 

• Helped increase enrollment through targeted communications and relationship-building with local businesses and organizations. 

• Coordinated program logistics, registration, scheduling, events, communications, and operational activities while supervising instructors and supporting multiple training initiatives simultaneously.

Highlights

• Helped increase enrollment approximately 30% through outreach and communications.

• Built partnerships with employers and community organizations.

• Coordinated recruitment and promotional events.

• Developed marketing materials and digital communications.

• Supervised instructors and coordinated daily operations.

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Communications responsibilities

• Developed content for newsletters, websites, social media, email campaigns, videos, presentations, marketing materials, and program communications.

• Interviewed students, instructors, industry partners, and stakeholders to develop success stories and audience-focused content.

• Designed and implement strategic content development initiatives for educational programs, ensuring alignment with community needs and institutional goals. 

• Managed and coordinated communication assets for program delivery, including the development of engaging digital and print collateral. 

• Collaborated effectively with instructors and MarCom to produce cohesive visual strategies and content. 

• Led successful social media marketing campaigns that significantly increased student engagement and enrollment (achieved a 30% increase in student enrollment through targeted campaigns). 

• Utilize feedback and metrics to continuously enhance communication strategies and content effectiveness. 

• Contributed to media production, including scriptwriting, for various program outreach efforts.

 

Program Specialist

TRIO Upward Bound at SUNY Genesee Community College | Batavia, NY | 01/03/2023 -08/30/2024 

 

​Promoted college access programs through student recruitment, presentations, outreach events, newsletters, social media, and printed materials. 

 

• Managed communications and outreach supporting students, families, schools, community partners, and educational stakeholders.

• Developed and distributed newsletters, email communications, program announcements, outreach materials, and digital content.

• Communicated complex program requirements, educational opportunities, deadlines, events, and resources clearly to students and families.

• Helped prospective students navigate educational opportunities and program resources.

• Supported student recruitment, retention, participation, and engagement through targeted communications and outreach.

• Built relationships with students, families, educators, school personnel, and community partners.

• Coordinated communications for workshops, educational activities, college visits, events, and student programs.

• Created audience-focused content and collaborated with campus partners to support program visibility and engagement.

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News Producer

Spectrum News 1 | Buffalo, NY | 12/13/2021 - 12/31/2022

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Produced daily television newscasts in a fast-paced newsroom environment, including weekday 6:00–9:00 p.m. and 9:00 p.m.–3:00 a.m. news blocks, Saturday evening newscasts, and other television news programming. Wrote television news scripts from raw reporting materials and edited raw video to create accurate, timely, audience-focused news content.

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• Selected, prioritized, and developed breaking and developing news based on editorial value, timeliness, audience interest, and available information.

• Wrote, edited, organized, and formatted scripts and rundowns for live and recorded newscasts under strict daily deadlines.

• Turned raw reporting materials, wire information, video, reporter packages, press releases, and other source material into clear and concise television news stories.

• Edited raw video and assembled visual elements to support news stories and live newscasts.

• Monitored developing stories and continuously updated scripts, rundowns, video, and other production elements as new information became available.

• Coordinated closely with reporters, anchors, photographers, editors, assignment staff, and newsroom leadership.

• Applied editorial judgment to story placement, length, sequencing, timing, and presentation.

• Reviewed information for accuracy, clarity, consistency, and adherence to newsroom standards.

• Coordinated graphics, video, sound, timing, commercial breaks, and other technical elements required for live television production.

• Managed multiple stories and production elements simultaneously while meeting demanding broadcast deadlines.

 

Communications & Marketing Manager 

Qualitas of Life Foundation | New York, NY | 02/2020 - 07/2021 

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Led bilingual communications and marketing initiatives for a nonprofit serving the Hispanic community across the New York metropolitan and tristate area. Used Spanish English communication skills to connect programs, services, organizational initiatives, and community resources with diverse audiences, partners, donors, volunteers, and stakeholders.

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• Developed and executed bilingual communications and marketing strategies across digital, email, social media, websites, newsletters, events, and community outreach.

• Created clear, engaging content in English and Spanish for Hispanic community members, partners, donors, volunteers, and other stakeholders.

• Translated complex program information, organizational initiatives, and community needs into accessible communications for diverse audiences.

• Managed email campaigns, audience segmentation, scheduling, and performance analysis.

• Wrote and edited newsletters, reports, donor communications, program materials, web content, announcements, and promotional materials.

• Maintained consistent brand messaging and visual communication across platforms.

• Developed communications supporting fundraising, community outreach, webinars, virtual events, and stakeholder engagement.

• Built relationships with community organizations, volunteers, donors, program partners, and other stakeholders. 

• Interviewed program participants, community members, organizational leaders, and partners to develop stories and communications content.

• Collaborated with leadership and program teams to identify communication needs and develop effective audience-focused messaging.

 

Program Director

SBEF at Rosedale Achievement Center | Bronx, NY | 01/2018 - 05/2020 

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Supported educational programs for young women and families through communications, outreach, events, community partnerships, and stakeholder engagement.

 

• Developed communications and outreach initiatives to increase program awareness and participation.

• Built relationships with students, families, alumni, schools, community organizations, volunteers, and program partners.

• Coordinated special events, educational activities, community outreach, and participant communications.

• Created clear and engaging communications for diverse audiences and community stakeholders.

• Supervised four educational programs for elementary and high school students. 

• Created elementary and middle school curricula for summer programs. 

• Managed and facilitated professional development courses for the Job Training Program. 

• Provided translation and interpretation services to the Latin American population. 

• Managed content and creative design of the Rosedale Achievement Center website. 

• Produced newsletters, social media posts, and videos for marketing and fundraising campaigns.