Professional Summary
I am a dynamic, bilingual communications expert with a degree in Social Communications & Journalism and extensive experience in strategic communications, digital marketing, and graphic design. I specialize in creating visually compelling content for print and digital platforms, ensuring alignment with brand identity and marketing objectives. My expertise includes managing communication assets, executing impactful social media campaigns, and enhancing public relations to advance institutional goals.
As a self-published author of El arte de vivir: Nuestro estilo de vida and creator of the blog and podcast Nuestro Estilo de Vida, I bring a unique perspective on lifestyle, wellness, and family relationships. My passion lies in enriching communities through engaging visual storytelling and collaborative design. I excel in crafting content in both English and Spanish, writing and editing video scripts, and managing educational programs and professional development courses.
Key Skills
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Digital Marketing & Communications: Social media strategy, email marketing, website content management
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Content Development: Copywriting, scriptwriting, newsletters, blogs, Press releases, AP Style
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Productivity & Collaboration:
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Microsoft 365 Suite (Word, Excel, PowerPoint, Teams), SharePoint
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Google Workspace (Docs, Sheets, Slides, Drive)
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Graphic Design: Canva, Adobe Creative Suite (Express, Audition, Acrobat)
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Analytics & SEO: Google Analytics, performance tracking, SEO Basics
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AI & Automation Tools
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AI-driven Analytics and SEO Optimization
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Digital Content Creation with Generative AI
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Email & Web Management
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Mailchimp, Constant Contact
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Website Platforms: WordPress, Wix
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Social Media Management: Facebook, Instagram, LinkedIn, TikTok
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Project Management: Multi-project coordination, deadline adherence
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Languages: Spanish (Native), English (Professional Fluent)
Professional Experience
Coordinator of Technical Programs
The BEST Center at SUNY Genesee Community College
Batavia, NY
09/01/2024 – Present
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Develop and implement technical training programs, enhancing workforce skills and meeting industry demands.
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Coordinate and manage program schedules, ensuring efficient use of resources and timely completion of courses.
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Collaborate with industry partners to align the curriculum with current technological trends and job market needs.
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Lead a team of instructors, providing guidance and support to maintain high-quality educational standards.
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Monitor and evaluate program effectiveness through feedback and performance metrics, driving continuous improvement.
COMMUNICATIONS
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Design and implement strategic content development initiatives for educational programs, ensuring alignment with community needs and institutional goals.
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Manage and coordinate communication assets for program delivery, including the development of engaging digital and print collateral.
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Collaborate effectively with instructors and MarCom to produce cohesive visual strategies and content.
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Led successful social media marketing campaigns that significantly increased student engagement and enrollment (achieved a 30% increase in student enrollment through targeted campaigns).
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Utilize feedback and metrics to continuously enhance communication strategies and content effectiveness.
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Contribute to media production, including scriptwriting, for various program outreach efforts.
Program Specialist
TRIO Upward Bound at SUNY Genesee Community College
Batavia, NY
01/03/2023 -08/30/2024
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Managed internal and external communications, including social media.
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Created and designed bi-monthly newsletters, social media posts, presentations, handbooks, brochures, flyers, one-pagers, and other marketing and informational materials, both digital and printed.
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Collaborated with other GCC departments: Mar-Com, Computer Services, and Admissions.
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Managed and tracked digital and hardcopy student files.
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Planned the Summer Program, annual overnight trip, workshops, and other student activities.
News Producer
Spectrum News 1
Buffalo, NY
12/13/2021 - 12/31/2022
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Wrote and edited daily news scripts, tosses, teases, and tags for the night show.
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Produced night shows three days a week and every weekend.
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Co-produced the 2022 Hispanic Heritage Month show for Western and Central New York.
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Edited at least five daily videos and sounds as part of the news production process.
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Collaborated with the editorial and planning desk.
Communications & Marketing Manager
Qualitas of Life Foundation
New York, NY
02/2020 - 07/2021
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Created and managed daily email communications.
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Developed engaging content for newsletters and social media posts.
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Oversaw all internal and external communication efforts.
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Designed promotional materials for social media, Annual Reports, and Educational Guides.
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Provided translation and interpretation services, including Spanish voice-overs.
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Supported Zoom webinars, Facebook Live, and Be.Live events.
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Developed the “Qualitas Style and Branding Book” to strengthen the organization’s brand identity.
Program Director
SBEF at Rosedale Achievement Center
Bronx, NY
01/2018 - 05/2020
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Supervised four educational programs for elementary and high school students.
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Created elementary and middle school curricula for summer programs.
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Managed and facilitated professional development courses for the Job Training Program.
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Provided translation and interpretation services to the Latin American population.
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Managed content and creative design of the Rosedale Achievement Center website.
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Produced newsletters, social media posts, and videos for marketing and fundraising campaigns.
News Correspondent
El Pitazo
Mérida, Venezuela
03/2015 - 09/2016
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Wrote at least five daily concise stories according to newsroom style, deadlines, and format standards of the website.
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Investigated, video reported, and wrote about health crises, food shortages, and student protests.
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Voiced news stories using audio and video software for mobile and digital formats.
Anchor and Radio Producer | Morning Radio Show
La Romántica 88.7FM Center
Mérida, Venezuela
08/2014 - 09/2016
- Hosted and produced the radio show "Un café por la mañana."
- Conducted interviews with experts on health topics, cultural events, and social and political matters.
- Created and oversaw the management of the show's website.
Press Secretary
Archdiocese of Merida
Merida, Venezuela
01/2012 - 12/2013
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Wrote at least five daily concise stories according to newsroom style, deadlines, and format standards of the website.
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Investigated, video reported, and wrote about health crises, food shortages, and student protests.
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Voiced news stories using audio and video software for mobile and digital formats.
Job-Related Given Presentations & Workshops
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Investigative Journalism & Publications
Periodismo en arenas movedizas (2016)
The Press and Society Institute of Venezuela (IPYS Venezuela) is dedicated to promoting the principles of autonomy, plurality, and freedom of information in the journalism sector. To this end, it conducted a comprehensive analysis of journalistic practices, covering 67% of the national territory. This study involved the collaboration of journalists and activists from DHHH, who played a crucial role in facilitating the research. Additionally, it motivated the participation of 227 professionals from various media sectors, including private, independent, community, and state outlets.
La orden es el silencio (2014)
The 2014 study titled "Censorship and Self-Censorship in Journalists and Media in Venezuela" highlights that direct orders from state authorities are common in Venezuela. However, these are not the only forces attempting to silence journalists. Pressure is also applied by the media industry, as well as by private economic entities, political groups, and organized crime, among others.